The Grand Rapids-Kent County Convention/Arena Authority (CAA) has announced an extension of its longstanding partnership with Legends/ASM Global, naming the company as the venue manager and food and beverage operator for the much-anticipated new venues, Acrisure Amphitheater and Amway Stadium.
Legends/ASM Global, the world’s leading premium live experiences company, will continue management of Van Andel Arena, DeVos Performance Hall and DeVos Place convention center, increasing its portfolio to include the five preeminent sports, entertainment and convention facilities in the region.
The management agreement amendment takes effect July 1, 2026, for a 15-year period with a 10-year renewal option, continuing a successful 30 plus-year relationship between the CAA and Legends/ASM Global.
As part of this announcement, CAA and Legends/ASM Global have also unveiled a new logo for the much-anticipated Acrisure Amphitheater on its Instagram page. The logo for Amway Stadium will be released shortly.
“Kent County is home to some of the premier entertainment, tourism and convention facilities in the country, and the addition of Acrisure Amphitheater and Amway Stadium further elevates our position,” said Rick Winn, CAA Chairman. “We are proud to host hundreds of thousands of visitors every year in our community, but none of it would be possible without our partners at Legends/ASM Global. Their team continues to raise the bar with best-in-class sales, service and technologies to attract and impress visitors from across the country. Thanks to their global presence, they are able to share with an international audience how Kent County is a top destination to host events of all varieties. I look forward to the continuation of our successful partnership.”
Set to open in May 2026, Acrisure Amphitheater is an important component in a larger vision of transforming 31 acres along the Grand River to create a riverfront greenspace with public access and another showcase district that connects and serves a diverse community.
The 12,000-plus capacity amphitheater will be a state-of-the-art professional performing arts space. It is expected to draw national touring entertainment and showcase local talent. With more than 300,000 visitors anticipated per season, the venue will include a wide variety of seating options with multiple price points, including an upper and lower concourse, fixed and lawn seating, suites, a terrace, and a VIP pavilion.
The 8,500-seat Amway Stadium, expected to open in spring 2027, will be home to the new Grand Rapids-based MLS NEXT Pro soccer team. Anticipating over 160,000 visitors per season, the stadium will host 17 professional events and over 50 others, including youth, college and amateur clubs. Flanked by an open plaza and space for pre-game gatherings and easy entrance flow, the stadium will include multi-levels of tiered seating, including suites, loge boxes, and options at various price points, with an open and active concourse that connects guests to the game.
ASM Global began its relationship with the CAA in 1994, overseeing DeVos Performance Hall and DeVos Place (formerly the Grand Center), and added the new Van Andel Arena two years later. This latest amendment is part of the company’s growing footprint throughout the U.S., managing some of the country’s most versatile and unique facilities of all sizes, from arenas, stadiums, theaters and convention centers to multipurpose entertainment districts.
“Having personally been part of the successful operation of our three venues for over 25 years, it’s incredibly exciting to expand our portfolio in service of the Grand Rapids community and its visitors,” said Richard MacKeigan, General Manager of Van Andel Arena, DeVos Place and DeVos Performance Hall. “The addition of Acrisure Amphitheater will enhance the city’s already vibrant cultural and entertainment scene along the Grand River, while Amway Stadium promises to be a dynamic, multi-use sporting destination.”
Legends/ASM Global will provide on-site staff and manage the daily operations of the amphitheater and soccer stadium, including event booking and management, marketing, box office management for ticketed events, vendor contracting, facility upkeep and maintenance, and licensing and permits. The company will also oversee all food and beverage operations, including general concessions, premium clubs and suites, and catering.
Live Nation has committed to a long-term partnership with the CAA for Acrisure Amphitheater, solidifying its commitment to supporting and enhancing the venue’s operations and programming. As part of this agreement, the company will play a key role in both booking and managing events at the amphitheater, working closely with stakeholders to bring a diverse range of performances and experiences to the community.
To download the logo for Acrisure Amphitheater, visit Acrisure Amphitheater Logo Files.
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About the CAA The Grand Rapids-Kent County Convention/Arena Authority (CAA) is the seven-member board that administers DeVos Place, DeVos Performance Hall, Van Andel Arena, Acrisure Amphitheater and Amway Stadium. The CAA was established on March 29, 2000 by the City of Grand Rapids and County of Kent under the Convention Facility Authority Act, Act 203 of the Public Acts of Michigan of 1999. The CAA’s mission is to encourage economic development within the West Michigan region, create jobs, and provide facilities for the entertainment, enjoyment, and/or benefit of the citizens in an economical manner by developing and operating convention, entertainment, and sports facilities within Kent County.
About Legends Legends is a global premium experiences company that works with some of the most iconic and innovative brands in sports and entertainment to deliver exceptional experiences for fans worldwide. The company offers partners a 360-degree data and analytics-fueled service solution platform to drive revenue, heighten their brand, and execute their vision. Founded in 2008, Legends works with marquee clients across professional sports, collegiate, attractions, entertainment, conventions, and leisure. Legends is the industry leader in designing, planning, and realizing exceptional experiences in sports and entertainment. Follow Legends on
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About ASM Global Award-winning
ASM Global is the world’s No. 1 development and full-service venue company focused on client-first approaches for driving significant financial success. Acquired by Legends in 2024, the company’s elite network spans five continents featuring a portfolio of more than 400 of the world’s most prestigious arenas, stadiums, convention/exhibition centers and performing arts venues.
About Live Nation Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit
www.livenationentertainment.com CONTACT: Stacey Escudero Legends/ASM Global Chief Communications Officer sescudero@legends.net