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Whiskey Business Returns to DeVos Place

Tasting Event Features Over 100 Whiskeys from Around the World


Tasting Event Features Over 100 Whiskeys from Around the World

Grand Rapids – Whiskey Business, a tasting event featuring over 100 whiskeys from around the world, will return to DeVos Place on Saturday, August 21, 2021. Guests will have the chance to taste a selection of single malt, blended scotches, Irish, bourbon, Tennessee, Michigan and Canadian whiskeys.

Doors open at 6 PM for VIP ticket holders and 7 PM for the general public. Advance tickets are $65 for VIP tickets and $45 for General Admission tickets, and may be purchased online at WhiskeyBusinessGR.com. VIP tickets include VIP Early Entry, 15 Drink Sample Tickets, a Commemorative Rocks Glass, Keepsake Photo, Live Entertainment and Games. General Admission tickets include 10 Drink Sample Tickets, a Commemorative Rocks Glass, Keepsake Photo, Live Entertainment and Games. Attendees must be 21 years of age or older.

Regardless of how you spell it (both whiskey and whisky are technically correct), or how you’ve enjoyed it in the past (neat, dirty, on the rocks, straight or mixed), the best way to enjoy whiskey is to savor it – the way you might a good wine. We want to take your taste buds on an exploration of wheat and rye, giving you the opportunity to sample your way across continents to discover the best in scotches, bourbons and whiskeys – from locally produced bourbons to single malts, and from small batches to single grains. Everything from the new to the classic will provide you an unparalleled journey around the globe.

Attendees can meet brand ambassadors that will offer their unique descriptions and insights on many different products, and numerous restaurants will be serving various whiskey-inspired appetizers. Live music rounds out the evening in grand fashion, providing entertainment – and whiskey – for all. For more information and to purchase tickets, visit WhiskeyBusinessGR.com.

About ASM Global

Van Andel Arena, DeVos Place and DeVos Performance Hall are managed by ASM Global. ASM Global is the world’s leading venue management and services company. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents, with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences. 

ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problem-solving. Each day, the company’s passionate employees around the world deliver locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners, and operations, and amazing experiences for guests. By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders. For more information, please visit asmglobal.com. 

Whiskey Business Returns to DeVos Place
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